Transformers, the brand as a whole, is one of 12 finalists to join The National Toy Hall of Fame in 2011. The Toy Hall of Fame announced the 12 finalists yesterday, 7 of which are Hasbro properties. The competition is stiff for Transformers as the others finalists include Dollhouse, Dungeons & Dragons, Hot Wheels, Jenga, Pogo Stick, Puppet, R/C Vehicles, Rubik's Cube, Simon, Star Wars action figures, and Twister.
As you may have noticed some of the inductees are not a trademarked brand but more of the toy concept like previous inductees the kite, jump rope or checkers. The winner will be based on icon-status, longevity, encouraging learning & creativity, and innovation. Something Transformers has in spades. One November 10th, the two winners will be announced. You can find the full list of previous winners here. Below is the full press release. Read More »
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